There's a two page ad in the front of this month's British Vogue for Light Blue by Dolce & Gabbana. Light Blue was launched in 2001 and by all accounts has been an extremely successful fragrance. The perfumer is Olivier Cresp, who's also the creator behind other huge successes including, most notably, Thierry Mugler's Angel and Black XS by Paco Rabanne.

So, I wanted to get a feel for Light Blue and what the fragrance is about.
Unusually there are a lot of comments on Amazon and the average rating on Amazon is 4 star. And what can most people smell? The words that come up again and again throughout the reviews are 'light', 'clean' and 'great in warm and humid weather'. Ultimately a modern fragrance that's citrusy and geared towards summer.
Here's the description from OsMoz:

A fruity-floral fragrance, Light Blue opens with fresh and mouth-watering notes of Granny Smith apple, Sicilian cedar and bluebells.The very feminine heart note is composed of jasmine, white rose and bamboo, followed with a woody and sweet end note of cedarwood, amber and musks.

And, for the sake of balance, here's the predictably scathing review from Luca Turin in his perfume guide:

Lemon sorbet doused with rubbing alcohol, technically remarkable in that normally transient top note are made to last an oddly long time. Trouble is, you want them to go away. If you hate fragrance, you're probably on your fourth bottle.

I haven't tried Light Blue, but one of my favourite perfumes is from way further back. Clinique's Aromatics Elixir was launched in 1971, and still smells fresh and modern. Interesting how some perfumes manage to be timeless.