Dear Grazia magazine,
Your recent perfume article (6th December) is incredibly confusing for perfume wearers and lovers alike. You've divided perfumes into two varieties 'more' and 'less'. In the 'more' group:
Tom Ford Private BlendChanel ExclusifsDior J'Adore L'OrChanel No 5Guerlain ShalimarMary Greenwell Plum Chloe LoveMichael Kors Very HollywoodDiptyque Eau Duelle
In the 'less' group:IlluminumChloe floral trioMarc Jacobs Splash rangeDior DioramaLalique Fleur de CristalPhilosphy Eternal GraceNasomatto Nuda
In the complicated world of perfume choice, your article has, I feel, made the picture more confusing rather than less. Perfumes, as we all know, don't fall into neat groups. They need to be tried and tested and worn and experimented with.
What's more, the article glosses over the interesting stories behind many of the perfumes mentioned. It feels like a missed opportunity to properly educate your perfume-wearing readers. For instance, Plum by Mary Greenwell. I want to know why a make-up artist has decided to develop a fragrance, rather than developing a make-up range. You mention Tom Ford Private Blend and Chanel Les Exclusifs — but what are they? Surely some of your readers would like to know more.
Your readers are much more informed than you realize. We don't want an article listing all the latest releases to keep your advertisers happy. We want to hear from perfumers about the latest trends and be given credible advice from a beauty editor whose opinion we can actually trust.