Funny to see a chocolate ad copying a perfume image so overtly. Both are cute images, but has made me wonder if Dior is implying weight loss though use of Cherie.
I'd never thought of the 'weightless' nature of the Cherie advert as being anything other than whimsical. Now I'm wondering if it's tapping into most women's desire to actualy weigh less. Some interesting parallels between these extremely similar images.
Some of my favourite perfume ads are for the Chloe Eau de Fleurs series and Prada's L'Eau Ambree. The Audrey Tatou Chanel No. 5 TV commercial is beautifully atmospheric.